The Netflix documentary The Social Dilemma provides an insider perspective on the evolution of major digital platforms. Former employees from companies like Google and Facebook explain how services initially designed to connect people have shifted toward a model of surveillance capitalism. The core premise is that users are the product rather than the customers, as platforms trade human attention and behavioral data to advertisers. By leveraging psychological insights and persuasive design features such as infinite scrolling and notifications, these companies aim to predict and influence user actions. The film argues that this economic structure goes beyond mere observation, actively shaping human perception and habits to maximize engagement. Ultimately, the documentary highlights the ethical implications of a digital economy that treats the gradual modification of individual behavior as its primary source of value.
Source : Daily Sabah
Photo : Daily Sabah
